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品牌发展: Defining How Customers Perceive You as a Company.


品牌发展 is a process where you create your company’s unique identity. It’s more than just your logo and colors. Your brand differentiates you from your competitors and tells prospective customers who you are and what to expect from you as a company. Your brand should align with your objectives, including your goals for today and the future, defining who you are and who you are striving to be. Your brand includes the way to message to your target markets, including the words you use in taglines, written marketing materials, 你的网站, social media and even how your people speak about the company to the public. Graphic depictions including your logo, 社交媒体图标, 图片, images and videos you develop all constitute a part of your brand. 一起工作, these elements create an emotional connection with your customers and potential customers. Each of these brand elements should be created and presented in a consistent way to maintain your brand unity.

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The Discovery Process in 品牌发展.


The 品牌发展 process begins by taking you through a discovery process to glean important details about your company, 它的功能, 目标和更多. 多个团队成员, including people from the shop floor to the top floor are interviewed to gain insights into how the company currently views itself, focusing on the company’s strengths. Ownership typically makes final decisions on the company’s brand identity, but the best approach to 品牌发展 includes taking input from people at all levels of your organization – that’s often the best source of ideas!

品牌的关键要素.


Here are some of the major elements of a cohesive brand structure. Each of these items should remain consistent to continue to build brand recognition among your target markets.

  • 主要标志图标.
  • 社交媒体图标.
  • 主要的标语.
  • 次要的口号.
  • 平面设计.
  • 颜色.
  • 字体.
  • 网站.
  • Marketing materials (printed and electronic).
  • Key messaging words and phrases.
  • A Brand guide or style deck.

Internalize Your Brand into Your Company Culture.


Since your Brand is the company’s identity, you need to ensure that everyone within your organization understands your brand. Far too many companies forget to use their brand for internal purposes, to promote employee unity and to get everyone on the same page about the company’s expectations. Once you’ve developed your company brand, be sure to share it frequently with your team members at all levels, and make sure they understand and live by the identity inherent in your brand. Having your people become a part of your Brand, playing an active role in aligning what really happens at your company with how you present yourself publicly, will strengthen employee loyalty and commitment.

Whether your company is new, or if you’re looking to get serious about developing a powerful brand for your existing company, 密苏里州的企业 can help. 联系你当地的 区域业务经理 to learn more about how we can help your company with 品牌发展.

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